Having grown up in the UK with strong Scandinavian roots, Sebastian Hedin brings something most directors can’t manufacture — a genuine collision of sharp British comic sensibility and clear-eyed Nordic restraint. It’s a combination that took a decade or so to figure out and is now apparently quite sought after.

Brands like Honda, Coca-Cola, Vodafone, eBay and IKEA have come to Sebastian for films that don’t just look good but actually connect — with real people, across all walks of life.

Based on a farm in Skåne, wearing wellingtons and occasionally also sunglasses.